Mention Masashi Kawamura to Tokyoites and they’ll tell you he’s a genius. The creative director of PARTY, a ‘creative lab’ that makes digital advertising, music videos and print campaigns, is only 35, but he’s been named one of Fast Company’s 100 Most Creative People in Business.
“The idea was to experiment, to innovate the ways we communicate,” says Kawamura of the company he started with four other partners in 2012. “I’m a film director and a programmer at the same time. I have a background in advertising and, as much as I love that, we decided to do it in a more organic style with less people: a better model.”